Experience
12+ years designing complex products for health tech, ecommerce, and subscriptions.
Open to UX or product design roles and select freelance projects · Based in Lander, WY (MST)
2025 - 2026
GoodRx: Senior Product Designer
Led product design across enrollment, authentication, prescription savings, and rewards experiences on iOS, Android, and web. Collaborated with product, engineering, and research teams to deliver experiences serving 25 million consumers.
2022 - 2024
eSalon: Lead UX Designer, Product
Led UX across three e-commerce brands (eSalon, Colorsmith, and Aura), serving 250,000+ active subscribers. Designed end-to-end customer experiences from discovery and personalization through checkout and subscription management, while establishing shared Figma design system components and usage guidelines.
2020 - 2022
Full Cup Creative: Lead UX Designer, CRO
Led UX optimization and experimentation roadmaps across web experiences for enterprise brands, including TruGreen, ADT Home Security, Merry Maids, and Terminix. Conducted full-funnel CRO audits plus A/B and multivariate testing to identify friction and drop-off points, quantify improvement opportunities, and guide design decisions in collaboration with analytics, engineering, and client stakeholders.
2014 - 2017
Self-employed: Lead UX Designer
Led UX strategy and design for ecommerce and digital experiences across multiple client engagements, translating business objectives, customer insights, and analytics into improved discovery, onboarding, and purchasing experiences.
2017 - 2020
Adfero: Senior Interactive Designer
Designed websites and digital campaigns for government agencies, trade associations, and enterprise clients. Partnered with strategy and engineering teams on experiences for organizations including AT&T, Microsoft, the American Medical Association, PhRMA, the Department of Veterans Affairs, and the Department of Homeland Security.
Skills
Strategy and Leadership
UX Strategy & Product Planning
Team Leadership & Mentorship
Cross-Functional Facilitation
Stakeholder Communication
Design
Complex Workflow Design
Design Systems & Reusable Patterns
Information Architecture
Interaction Design
Prototyping & Wireframing
Accessibility (WCAG)
Design QA & Implementation
Research and Data
User Research & Usability Testing
Experimentation & A/B Testing
Tools
Figma
FigJam
Miro
Claude Code
UserTesting
Google Analytics
Mixpanel
HTML and CSS
Education
George Mason University
Graduate Certificate, UX Design
Case Western Reserve University
Bachelor’s Degree, Biochemistry
About me
I'm a product designer who likes problems with more than one right answer. I do my best work where the business rules are complicated, and the people using the product still need it to make sense. Like deciding how an account gets verified, how rewards get redeemed, or which questions a quiz actually needs to ask.
I'm comfortable leading when the structure isn't there yet. I've taken over discovery when research and product management were cut, worked directly with engineering to map what a system knows and when, and mentored other designers.
When I'm not in Figma, you'll generally find me climbing limestone, tending an ambitious garden, or pondering if there might be room for one more house cat.