Experience

12+ years designing complex products for healthcare, ecommerce, and subscriptions.

Open to staff or lead product design roles and select freelance projects · Based in Lander, WY (MT)


2025 - 2026

GoodRx: Senior Product Designer

Led design for enrollment, account, and authentication across GoodRx’s web, iOS and Android apps.

Redesigned all authentication experiences, reducing authentication costs by 50%.


2022 - 2024

eSalon: Lead UX Designer, Product

Led UX for a direct-to-consumer hair color subscription across eSalon, Colorsmith, and Aura.

Built a shared Figma library that unified the three brands.


2020 - 2022

Full Cup Creative: Lead UX Designer

Ran conversion optimization for enterprise subscription brands including TruGreen, ADT, and Terminix.

Turned analytics and research into A/B testing roadmaps.


2014 - 2017

Self-employed: Lead UX Designer

Designed and launched websites for health tech, active lifestyle, and nonprofit clients, from first concept through development.


2017 - 2020

Adfero: Senior Interactive Designer

Designed a careers portal for Veterans Affairs and digital campaigns for the American Medical Association, including the Truth in Rx scrollytelling experience.


Skills

Strategy and Leadership

UX Strategy & Product Planning

Team Leadership & Mentorship

Cross-Functional Facilitation

Stakeholder Communication

Design

Complex Workflow Design

Design Systems & Reusable Patterns

Information Architecture

Interaction Design

Prototyping & Wireframing

Accessibility (WCAG)

Design QA & Implementation

Research and Data

User Research & Usability Testing

Experimentation & A/B Testing


Tools

Figma
FigJam

Miro

Claude Code

UserTesting

Google Analytics

Mixpanel

HTML and CSS


Education

George Mason University

Graduate Certificate, UX Design

Case Western Reserve University

Bachelor’s Degree, Biochemistry



Headshot of Lindsay Wescott, Lead Product Designer.
Headshot of Lindsay Wescott, Lead Product Designer.

About me

I'm a product designer who likes problems with more than one right answer. I do my best work where the business rules are complicated, and the people using the product still need it to make sense. Like deciding how an account gets verified, how rewards get redeemed, or which questions a quiz actually needs to ask.

I'm comfortable leading when the structure isn't there yet. I've taken over discovery when research and product management were cut, worked directly with engineering to map what a system knows and when, and mentored other designers.

When I'm not in Figma, you'll generally find me climbing limestone, tending an ambitious garden, or pondering if there might be room for one more house cat.